Tuesday, 19 September 2017

Google Hummingbird Update



Google Hummingbird Update was introduced in August 2013 and is Google's new search algorithm that plays an important role in deciding to rank websites. It consists of more than 200 factors that can affect search results and site ranking. The most important changes in the Hummingbird were the ability to keep an eye on mobile marketing, which has not been amazing in recent years due to the explosion of smart phones. The name "Hummingbird" comes from its ability to be accurate and fast and it is primarily intended to focus more on the meaning of a phrase or keyword instead of individual keywords. Hummingbird looks at the full sentence to decipher the meaning of this sentence. Google Hummingbird SEO updates the help pages that match the better meaning in search results.



New SEO Updates related to Hummingbird

  • ·         Application of important technique to billions of pages on the web
  • ·         Knowledge Use graph of facts for better search results
  • ·         Simple recognition of keyword padding
  • ·         Effectiveness of long tail keywords

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