Latest Google Penguin Update

Google has powered the Penguin Update in April 2012 to capture websites that publish Google search results. The main purpose of this update is to reduce the search rankings of websites that violate the Google Webmaster Guidelines and use Black Hat SEO techniques to artificially increase their ranking of websites by obtaining links or buying through bad practices. The main reason for this update was to punish websites that use manipulation techniques to get high rankings. According to Google's estimates, Penguin affects about 3.1% of English searches and about 3% of searches in languages ​​like German, Arabic and Chinese, and a much higher percentage of English proficient language categories. Pre-Penguin sites usually use negative external link building tactics to rank ownership in SERPs and stimulate their human trafficking. However, as soon as Penguin was introduced, it meant that the content was vital and would be recognized with incredible content and punished with small content or spam.

Some confirmed Google Penguin SEO updates are

·         Penguin 1 – on April 24, 2012 (impacting around 3.1% of queries)

·         Penguin 2 – on May 26, 2012 (impacting less than 0.1%)

·         Penguin 3 – on October 5, 2012 (impacting around 0.3% of queries)

·         Penguin 4 (a.k.a. Penguin 2.0)- on May 22, 2013 (impacting 2.3% of queries)

·         Penguin 5 (a.k.a. Penguin 2.1)- on October 4, 2013 (impacting around 1% of queries)

·         Penguin 6 (a.k.a. Penguin 3.0-) on October 17, 2014 (impacting less than 1% English queries). On December 1, 2014, Google confirmed that the update was still rolling out with webmasters continuing to report significant fluctuations during Google SEO updates 2014. 

·         Penguin 7 (a.k.a. Penguin 4.0)- on September 23, 2016