Friday, 29 September 2017

Top 10 Search Engine Optimization Guides (SEO)



Are you motivated to use SEO to create your brand? Before we begin with the importance of references and manuals on this subject, let's discover the many misconceptions that are already numerous.
Some marketers believe that they have a strong hold on SEO, while others believe that SEO does not affect their online business.

What is SEO?

Search engine optimization is the process of getting traffic to free and organic search results on search engines. It does not matter if a person is new to the SEO world or has been practicing for years, there is always something new to discover.

We've found a list of 10 guides that can help you improve your SEO understanding...

Top 10 SEO Guides

1. The Complete SEO Guide (Buffer)

If you are an amateur in digital marketing, this guide will help you determine the right path.

Reasons Why You Should Choose This Guide:

Without technical details, this manual is intended for beginners.
Distributed into easily understandable sections, each of which focuses on one overarching purpose.
Many images, videos, computer graphics, and screenshots all give a good idea of what's needed to succeed.
The buffer is one of the best-known social media tools and this guide on SEO also shows that perfection. As a beginner, you are satisfied with the advice and information in this guide.

2. The SEO Search Engine Guide

Well, this guide. Search Engine Land gives detail on SEO every minute in the best possible way. The information provided by this guide provides a better understanding of the world of search engine optimization.

With nine chapters divided into an easy-to-follow format, focuses on high-quality information focused on nature.

The list of chapters is as follows:

Types of Success Factors of Search Engine
Success factors for content and search engine
Site Architecture and Search Engine Success Factors
HTML code and search engine success factors
Trust, Authority, Identity and Search List
Build links and ranking in search engines
Adaptation and ranking of search engines
Social media and ranking in search results
Violation and search engine Spam sanctions
Search Engine Land knows that there is more SEO, so this manual gives a complete picture of every important aspect of SEO. The chapters make sure that the reader understands the last chapter and is able to make a link to the next.

3. Basics of SEO: Full Guide to the Beginner for Search Engine Optimization by WordStream

This beginner's guide to WordStream is something useful for beginners who want to learn the basis of SEO. The guide provides answers to a variety of SEO questions. Some of the topics discussed in this guide include:

Why SEO is important
Key Keyword Research Practices
Page and page optimization
The benefits of content marketing and link building
Means for monitoring and measuring results
This guide is worth reading because of the detailed information provided in an understandable and understandable manner.

4. Google search optimization engineer Google

How can we forget Google if we want to learn something new? As far as possible, we have Google. So if you are new to the SEO world, this manual will greatly help you.

Why are we going to SEO? This is because everyone in Google wants to rank higher. For this, Google can be the best teacher to let SEO know. Issued by the master of everything, you do not have to worry about the credibility and accuracy of the same. This guide contains 32-page tips that include many important aspects of SEO. For example, it responds to the basis of reference, mobile optimization and many other aspects of SEO. The Google Search Engine Optimization Starter Guide lets you learn everything about SEO effectively and efficiently while avoiding stupid mistakes.

5. The Beginner's Guide to SEO by Moz

Moz is one of the well-known brands in the SEO industry and this guide is expanding. The information provided by them is current and ready for action. This guide contains 10 in-depth chapters. The first chapter of the basics is "How Search Engines Work". Then there are topics related to why search engine marketing is crucial to your business, how to create links without being punished, common myths and misunderstandings around SEO, and measure and track success.

The knowledge of this manual applies to the real world. When you fill in the manual, you will be well informed about how and how to refer. Not only for beginners, this guide is suitable for people who also know SEO because this guide reinforces their skills.

This guide is available online or you can download the PDF.

6. The Blogger's Guide to SEO (SEOBook)

Different people search for references for different purposes. The goals of a blogger, a merchant or an entrepreneur are different, as well as their motivation to learn SEO. This SEO guide is such a guide that provides exceptional information for bloggers.

One of the interesting sections of this guide is "Why blogs differ from static websites." If you are a blogger who wants to know SEO, you want to rely on advice closer to your needs, your needs and your goals. This SEO guide from SEOBook answers this.

7. The Advanced SEO Guide by Neil Patel

It is always necessary to continue and this guide will bring you to an advanced level. The Advanced Guide to Seo is clearly a good guide to starting professionally. As the information in this manual is presented in a comprehensive and unique way, this manual is essential.

The guide contains 9 chapters with in-depth knowledge and the use of examples. This helps you to make tips so that the change is visible. The images and computer images used provide a complete picture of the current SEO procedure. The praiseworthy point of this manual is that nothing loses your position to deteriorate.

8. The Search Engine Optimization (SEO) Guide to Pinterest

This guide, I speak about manual, is just a guide with information about tools, tips, and many other things. The best part of this guide is the list of 200 SEO tools. The list contains the best SEO blogs, social media tools, and keyword research forums.

The Lesser Guide contains a long list of sources that are a good part of this manual.


9. Local SEO: How to rank your local business on land search engine

This informative article is something perfect for anyone who is curious about local SEO. There is a big difference between traditional SEO and local SEO. Local SEO helps you to increase the rank of your website for local results. For example, a digital marketing specialist in Delhi wants to rank the search engines for "digital marketing Delhi" and "digital marketing in Delhi" at the top of the search engines.

There is another process that you follow if you want to dominate the results of local SEO than what is meant to dominate a larger area. This article shares the advice and advice needed to rank your local business. This step by step guide will help you in terms of local SEO rankings.

10. Neil Patel's Beginner's Guide for Technical Reference

This guide is intended for people who are interested in digging the SEO world. This manual complies with the needs of those who engage in technical references. This guide will help you learn more about mobile optimization, finding common issues, thin content, site speed, and other related technical details.

The USB of this guide is the screenshot to explain the actions.

conclusion


SEO knowledge can help you grow your business online. The above guides can help you get an SEO. You can choose the guides according to your knowledge, your time and your goal. Let us know what you think about these guides. You can also consult our complete SEO guide for a kick-start!

Top 5 resources to find latest Google SEO Updates

1.) Moz



Moz is considered to be one of the leading SEO professionals to take websites after experiencing all the latest Google SEO updates. Moz began in 2004, and since then he manages the SEO business. From beginner search engines to Mozinars to the latest Google SEO updates, there is no better place for SEO updates than Moz. This is also one of the richest assets of the best SEO tools and associated Google SEO updates.

2.) Search Engine Land



Undoubtedly, Search Engine Land distinguishes one of the most important SEO resources on the web, which relates to all the points identified with search marketing. Search Engine Land would be the first place to break Google SEO updates and stay up to date with the best SEO updates; You need to have their logs on the web. It is also the best place to learn about recent algorithm updates, repeating stories, search patterns, and related changes.

3.) Search Engine Journal



Powered in 2003, Search Engine Journal is one of the best search marketing tools to get to know the latest Google SEO updates. Allows you to know all Google updates for SEO. It is highly recommended for vendors to track the search engine journal to know the search and related practices algorithms that optimize your SEO campaigns and help you drive traffic to your websites. This is the best place to find essential SEO models, techniques, and latest SEO news.

4.) Webmaster World



After Webmaster World, take some of the best search engine tips and the latest Google SEO updates. Webmaster World is one of the best SEO resources that enables marketing specialists to learn all aspects of search engine marketing in the most comprehensive way. Google's latest updates for SEO provided by Webmaster World are well-informed and highly reliable, as it is one of the oldest and most reputable places to know the news and accurate and authentic marketing trends on the web.

5.) Search Engine Watch



Search Engine Watch is known as one of the best SEO assets to learn SEO and knows all the latest SEO updates. It contains some of the best SEO tips and tricks, and if you want to know the latest Google SEO updates that can improve your website optimization, SEW will guide you with some of the best practical and current SEO examples. SEO. It is the closest companion of research specialists who want to improve the opportunities of their SEO campaign and help them rank better in search engine results pages.

Conclusion

It's essential for search professionals to stay up to date with all the latest Google SEO updates. The aforementioned resources and search algorithms will help them in the best possible way. To check the latest updates for SEO, the typical sources that marketing experts prefer:

  • Google Ads
  • Forum Chatter where webmasters grow up
  • Other sources of SEO News
  • SERP trackers, eg Mozcast, Rank Ranger, Algarrobo
  • Designing SEO campaigns after reading the latest SEO updates will definitely help with successful search engine optimization campaigns that not only increase the number of visitors to your sites but also conversions.


Make me an update in the comments if you find these SEO resources useful.

Google Page Rank Update



If you do not do SEO or if you are involved in search marketing, you can definitely meet the Google Page Rank Topic. Page Rank is Google's setup to set up mail order destinations and determine which pages are most critical to them. These scores are then used in addition to many other things to determine if a page is well in a search result or not. However, some experts find that Page Rank is an outdated and outdated statistics and they do not waste time for the marketing specialists. Google presented its latest update on the toolbar page on 5/6 December 2013 and then stated: "PageRank is something we have not updated for more than a year, and we will probably not be redirected, at least the version of the toolbar. "



Some updates on the toolbar page that determine new SEO updates are:


  1. Updates to the toolbar page rankings published on 5/6 December 2013 (LAST UPDATE PAGERANK NOW)
  2. Updates to the toolbar page published February 4, 2013
  3. Updates to the Toolbar Page published on November 7, 2012
  4. Updates of page rank of toolbar launched on August 2, 2012
  5. Updates from the toolbar page ranking on May 2, 2012
  6. Updates from the toolbar page ranking on February 7, 2012
  7. Updates to the Toolbar Page published on November 7, 2011
  8. Update the ranking of the pages of the toolbar published in the 1st week of August 2011
  9. Updates of page rank of toolbar published in July 2011

Google: Top Heavy Update



Google Top Heavy Update was directed in January 2012 to prevent sites that were "top heavy", with ads that are well placed in Google's search lists. Top Heavy is updated several times, and by the time that a Top Heavy update occurs, websites that have evacuated extreme ads can resume their lost rankings. New sites considered "top heavy" can be found with a new Top-Heavy update.

Some of the most important updates of Google's heavy SEO

  • Google updates its page layout algorithm to post ads to the "Top Heavy" sites
  • Do you have the same Ad-To-Organic report as Google Search? So, you can be safe due to the heavy punishment
  • The Top Heavy Update: Pages with a lot of ads about the fold now penalized by the Google Layout Page algorithm

Google: EMD Update



Founded in September 2012, the update of EMD (Exact Match Domain) is a filter used by Google to prevent poor sites from satisfactorily positioning because they have words that match the search terms in their domains. By the time a handsome EMD update occurs, sites that have improved their content can restore outstanding rankings. New sites that contain defective content or all previously missed by Google EMD updates can be recorded. Similarly, "false positives" can also be unloaded.

According to Matt Cutts, EMD expects to reduce the areas of "poor quality" exact match in search results.


Google: Pirate Update



Google's Pirate Update was introduced in August 2012, a filter that prevents websites that have many copyright infringement reports, as documented by the Google DMCA system. It is periodically updated and when the updates take place, previously assigned sites may be sent if they made the correct changes. There may also be new websites that have been circumvented recently, as well as releasing "false positives" to those who have been recorded.



Some of the latest updates from Google Pirate SEO


  • The Pirate Update Penalized Websites That Received A High Volume Of Copyright Violation Reports
  • The Pirate Update Is A Win For Media And Artists
  • Getting A Page Removed From The Index Requires Valid Documentation

Tuesday, 26 September 2017

Google: Payday Update

Google Payday Update was a new Google search algorithm launched on June 11, 2013, to store the list items associated with "spam questions" such as payday or pornography or other heavily sent searches by spam. It can be understood as a set of algorithm updates for Google search results that have been launched to identify and punish websites that use different types of search engine spam techniques (also called Black Hat SEO or spamdexing) to improve their rankings for specific queries which are actually 'spam'. Let's see some recent updates from Google:


Recent Google Payday updates are
  • Google Payday Loan 1.0
  • Google Payday Loan 2.0
  • Google Payday Loan 3.0

Monday, 25 September 2017

Google Mobile-Friendly Update



Google launched its mobile search algorithm on April 21, 2015, which aims to provide a lift to the pages of friendly mobile sites in Google's mobile search results. The change is significant to the point that the date it arrives is subject to a wide variety of names such as Mobilegeddon, Mobilepocalyse, Apocalypse or Mobocalypse. One of the ideal approaches for preparing is to test that Google considers your site's pages compatible with mobile phones using the Mobile-friendly test tool. It's very effective to take action that brings more mobility to SEO campaigns.



Latest Google Mobile-Friendly SEO updates are

  • The Google-friendly mobile test tool now has access to the API
  • Google can choose the desktop on the first mobile index AMP page
  • Google starts mobile-first indexing, using mobile content for all search queries
  • Google will display AMP URLs before URLs for deep URLs of the application appear in mobile results
  • Google says that the page rate ranking factor uses the speed of mobile pages for mobile sites


Google Pigeon Update



Driven on July 24, 2014 for the results of the English English results, Google Pigeon Update "is another update for the SEO algorithm that is suggested to provide valuable, more meaningful and accurate local search results that said closer to Google that this new SEO algorithm improves their distance and location detection settings in a more result-oriented way, and changes made through the Google Pigeon Update will also affect search results presented in Google Maps if this update allows Google to provide search results based on the location of the user and list in the local folder. The main purpose of the Google Pigeon Update Preferences provide local search results in SERPs and therefore this is extremely beneficial than for local businesses.



The latest updates of Google-based Pigeon Updates are

  • Location Matters More Than Ever
  • Don’t Over-Optimize Your Website
  • Strong Domains Matter more


Thursday, 21 September 2017

Google Panda Update



The Google Panda Update is known in February 2011 and is known as the powerful search filter that prevents poor quality sites from moving content to Google's best search results. Panda has been updated from time to time. At the time this happens, the sites are already affected; can move if they have implemented the correct improvements based on Panda updates. Thanks to the various updates, Panda can also detect sites that have recently been missed. Google Panda is very effective in influencing the ranking of entire sites or a specific section, rather than individual pages on a site.



Some important updates of Google SEO according to Google Panda Update are

  • ·         No multiple pages with the same keyword
  • ·         Do not use auto-generated content and type Roundup / Comparison
  • ·         No page with 1-2 paragraphs of the text
  • ·         No content reorganized
  • ·         Panda loves new content
  • ·         Note affiliate links and ads
  • ·         Too many outbound links with keywords are bad

Wednesday, 20 September 2017

Latest Google Penguin Update



Google has powered the Penguin Update in April 2012 to capture websites that publish Google search results. The main purpose of this update is to reduce the search rankings of websites that violate the Google Webmaster Guidelines and use Black Hat SEO techniques to artificially increase their ranking of websites by obtaining links or buying through bad practices. The main reason for this update was to punish websites that use manipulation techniques to get high rankings. According to Google's estimates, Penguin affects about 3.1% of English searches and about 3% of searches in languages ​​like German, Arabic and Chinese, and a much higher percentage of English proficient language categories. Pre-Penguin sites usually use negative external link building tactics to rank ownership in SERPs and stimulate their human trafficking. However, as soon as Penguin was introduced, it meant that the content was vital and would be recognized with incredible content and punished with small content or spam.



Some confirmed Google Penguin SEO updates are

·         Penguin 1 – on April 24, 2012 (impacting around 3.1% of queries)
·         Penguin 2 – on May 26, 2012 (impacting less than 0.1%)
·         Penguin 3 – on October 5, 2012 (impacting around 0.3% of queries)
·         Penguin 4 (a.k.a. Penguin 2.0)- on May 22, 2013 (impacting 2.3% of queries)
·         Penguin 5 (a.k.a. Penguin 2.1)- on October 4, 2013 (impacting around 1% of queries)
·         Penguin 6 (a.k.a. Penguin 3.0-) on October 17, 2014 (impacting less than 1% English queries). On December 1, 2014, Google confirmed that the update was still rolling out with webmasters continuing to report significant fluctuations during Google SEO updates 2014. 

·         Penguin 7 (a.k.a. Penguin 4.0)- on September 23, 2016

Tuesday, 19 September 2017

Google Hummingbird Update



Google Hummingbird Update was introduced in August 2013 and is Google's new search algorithm that plays an important role in deciding to rank websites. It consists of more than 200 factors that can affect search results and site ranking. The most important changes in the Hummingbird were the ability to keep an eye on mobile marketing, which has not been amazing in recent years due to the explosion of smart phones. The name "Hummingbird" comes from its ability to be accurate and fast and it is primarily intended to focus more on the meaning of a phrase or keyword instead of individual keywords. Hummingbird looks at the full sentence to decipher the meaning of this sentence. Google Hummingbird SEO updates the help pages that match the better meaning in search results.



New SEO Updates related to Hummingbird

  • ·         Application of important technique to billions of pages on the web
  • ·         Knowledge Use graph of facts for better search results
  • ·         Simple recognition of keyword padding
  • ·         Effectiveness of long tail keywords

Latest updates from Google and algorithm change in 2017


The digital world is now more exaggerated, dynamic and influential than ever. It is also more focused and competitive. With the ultimate goal of achieving a high ranking of search engines, you need to provide the latest Google 2017 SEO updates. This is the first way to be aware of the latest SEO trends and stay focused.

SEO updates are directly proportional to the Google algorithm updates that the search engines receive. Because Google is the pioneer of search marketing, new changes to Google Algorithm Update 2017 are essential to improving your site's optimization. Administrators of a website should have a phenomenal understanding of all the latest Google Algorithm updates and related procedures, as this is only to know the latest SEO 2017 updates that are essential to optimize sites Web, provide better AD and high rankings in SERPs.

Google is largely focusing on improving its web services for online users, and tracking changes in Google Algorithm Updates, marketing specialists can increase the ranking of their sites. Google has a long history of known updates for SEO algorithms that channel the SERP ranking mechanism.

To find the latest Google SEO updates, marketers must check the latest updates for the following SEO algorithms:



10 Google updates and algorithm change in 2017

7.) Google: Pirate Update
8.) Google: EMD Update
9.) Google: Top Heavy Update
10.) Google Page Rank Update

Google Analytics Interview Questions & Answers

What are Google Analytics and fundamental reason for Google Analytics? Google Analytics is a web investigation programming used ...